Normal Family

Normal Family, 2015, 3:25

TGT repurposes Korean TV commercials between 2007 - 2015 to demonstrate how capitalism and patriarchy are intertwined in Korean culture.

Normal Family is part of a suite of three videos, created by Japanese and Korean members of TGT in 2015,  critiquing the portrayal of women in advertising. 

The featured videos challenge the idea of normality, which is deeply linked with one’s desire for social acceptance, especially within the context of the strong patriarchal culture of Korean and Japanese societies. These works suggest looking beyond the oppressive framework dictated by heteronormative ideologies, and question what is often dismissed from it.