Girls in the Far East | 극동의 여인들 | 東の果ての少女

Girls in the Far East | 극동의 여인들 | 東の果ての少女, 2015, 1:54

TGT juxtaposes two TV commercials--Pokari Sweat sport drink (Korean) and Merit Pure shampoo (Japanese)--to call attention to the issues of the idolization of East Asian women.

Girls in the Far East is part of a suite of three videos, created by Japanese and Korean members of TGT in 2015,  critiquing the portrayal of women in advertising. 

The featured videos challenge the idea of normality, which is deeply linked with one’s desire for social acceptance, especially within the context of the strong patriarchal culture of Korean and Japanese societies. These works suggest looking beyond the oppressive framework dictated by heteronormative ideologies, and question what is often dismissed from it.