The Beautiful Single Mother

The Beautiful Single Mother, 2015, 3:19

TGT’s intervention into the commercial of the Japanese skincare company Innatus highlights the issue of single mothers in Japan.

The Beautiful Single Mother is part of a suite of three videos, created by Japanese and Korean members of TGT in 2015,  critiquing the portrayal of women in advertising. 

The featured videos challenge the idea of normality, which is deeply linked with one’s desire for social acceptance, especially within the context of the strong patriarchal culture of Korean and Japanese societies. These works suggest looking beyond the oppressive framework dictated by heteronormative ideologies, and question what is often dismissed from it.